In June of 2018, I was contracted to provide creative and art direction to a new initiative WeWork was launching called ‘Veterans in Residence’. This project consisted of planning and design sessions to establish an initial brand mark.

From there I provided creative direction and a storyboard around Veteran Entrepreneur Stories. We shot a series of videos in NYC with 8 different diverse veterans and their unique stories. In 2020, I designed a new brand mark to represent the 6 Entrepreneurs that were in each location. These brand marks were then used to create merchandise for the accepted applicants.

Type of Work
Branding, Creative Direction, Brand Strategy, Design

Year
02/2018 - 09/2020

wework

Branding

Original Logo designed by outside agency

New and updated logo I designed for WeWork

Video Work

Provided Creative Direction, Story-telling and sourced Military Veterans in the Bunker Labs network. Shot a majority of videos in NYC and focused on diverse veteran entrepreneurs.

Campaign Content

Merchandise Branding

Lookbook Design

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