In April 2017, I took the role of Branding Director for Bunker Labs, a 501(c)(3) non-profit that supports and provides courses and resources to Military Veteran entrepreneurs. These resources create an impact by building and scaling successful startups.
As their Branding Director, I created a cohesive brand identity for Bunker Labs with an emphasis on social impact and storytelling for the organization. Full brand maintenance and IP protection. Implemented processes and systems for all design, layout, and formatting of materials including typographic, photographic, illustrative and graphic elements.
I also rebranded their brand marking and and designed several iterations of their website over the years. I implemented a DAM across the organization an on-boarded each department. (Brand Folder)
Type of Work
Marketing, Brand Identity, Design, Content Creation
Year
04/2017 - 10/2021
Bunker Labs
Web Design
Over the 5 years of working with Bunker Labs, we went through a few iterations of our website which I helped to design and create content for.
New Branding
Their original logo (prior to my rebrand)
Primary Logos
Program Logos
Corporate Branding Guidelines
Content Creation
Just a few of the thousand pieces of content that I designed for Bunker Labs over the 5 years
Physical Merchandise
Designed all of our physical merchandise for the organization as well as local chapters. I also designed partnership products including branding and merch for WeWork
Video Content
Video Content that I provided creative direction for with our videographer that we had on staff.
In-person branding
Designed branded merch, event banners and SWAG. Bunker Labs had a large volunteer force in each state that I provided localized merchandise for them to wear and hand out at local events.
My role as a CMO was full responsibility of the Macy’s Give Back campaign. This included all brand assets, email marketing, social media, and in-person content. Here is a list of assets that I was personally responsible for:
