eharmony is an online dating website launched in 2000. eHarmony is based in Los Angeles, California, and owned by Nucom e-commerce.

I was contracted to work on a Brand Strategy project. The problem they were trying to solve was the lack of engagement on their platform due to covid.

I critiqued their content design and gave them some solutions for updating their advertising assets to boost performance. I designed a storyboard and came up with video advertising and marketing ideas around an “Anti-swipe” campaign to differentiate themselves from competitors.

After reviewing their data, I was able to help make suggestions to lower their demographic age and appeal to more GEN-Y and GEN-Z individuals.