In Late 2021, I was hired full-time to work as the Chief Marketing Officer for a SaaS startup called ByteChek. ByteChek provided a compliance solution for businesses of all sizes and issued out SOC 2 Reports as well as HIPAA and ISO 27001 Compliance.
Although my role was a CMO, I was responsible for re-branding, designing an interim website and creating all of the content to drive brand awareness.
I wanted to create a cohesive brand and created the DAM Structure to allow for different teams to generate content and still withhold brand guidelines and standards.
Type of Work
Marketing, Design, User Experience, Content, Branding, Brand Strategy
Year
10/2021 - 12/2022
ByteChek
New Branding
Main and Submark logos
Web Design
A much-needed overhaul on the previous website. I built the new one to match the new and improved UI of the platform and created numerous industry-specific landing pages. I also designed a new blog to build SEO Authority. I used several plugins including Hubspot Codes, HotJar (Heat mapping), Google Analytics, Intercom, and Facebook pixels to track user behavior.
Content Creation
Designed new content for social media and blog posts to create more brand awareness and showcase a strong cohesive brand identity.
Email Design
The designed emails were to focus on product updates, weekly content, and webinar invitations. We had an average open rate of over 55% and a clickthrough rate of 23%
Pitch Decks
I designed numerous early pitch decks and GTM / Product-based decks to help support different teams in the organization and maintain brand consistency.
Web Design
I designed and executed ByteChek Assurance (ByteChek’s sister company) and their website.
