Key Achievements
As Chief Marketing Officer
National and Global Scale Marketing Efforts
Scaled Bunker Labs Local Impact from 8 to 55 locations
Scaled Brand growth from $2.5M to $8M in Revenue
Helped launch a DEI Program in the organization
Marketing/Business Development
Corporate Communications
Community Outreach
Responsible for product marketing, paid advertising, social marketing, email marketing & CRM
Worked directly with our Board of Directors
Shifted Organization structure from in-person events to online based community platform
Designed and built a community app
Launched Macy’s partnership (Raised $680,000 in donations from our marketing campaign)
Oversee Consumer Product Offerings (Programs and Resources)
Oversee a team of 30+ full-time staff
Develop high-level business cases in support of program initiatives
Adjust programming based on customer needs assessments
Directed over 20 Success Story Videos for the organization
Planning and Executing on comprehensive organizational roadmaps
3-year planning and vision execution
Focusing on our user journey and solving our consumer’s problems
Helped scale startups and generate over $118M in revenue
Launched a partnership with WeWork
Launched a partnership with Google for Startups
Worked alongside our partners to provide impact driven data for Veteran Entrepreneurship
Partnered with: J.P. Morgan Chase, USAA, PWC, Metlife Foundation, Boeing, Bob Woodruff Foundation, Robert R. McCormick Foundation, WeWork, Ford Motor Company, WeWork, Wintrust, and Blackstone Foundation
As Branding and Identity Director:
Maintained and provided branding consistency across all channels
Responsible for all design, layout and formatting of materials. Designs may integrate typographic, photographic, illustrative and graphic elements
Developed a deep understanding of our mission, vision, social impact and story-telling for our organization
Developed voice and message, language and tone
Developed brand personas and voices for each persona
Worked with WeWork to establish branding for our partnership program
Developed Branding for our partnership with the Schultz Foundation
Develop Branding Guidelines, color palettes, and photography standards